American Honda Motors
Year
2018 - 2021
Credits:
RPA Agency
Sr. Account Manager – Andrea Jones
Sr. Community Manager – Samantha Hawkins
Sr. Digital Strategist – Tyler Sweeney
Sr. Art Director – Romeo Cervas
Account Managers – Roderick Gurrola
Project Manager – Max Rubins
Art Director – Nathan Tamburello
Copywriter – Lindsay Kelly
Community Manager & Digital Strategist – Monique Hidalgo
Digital Strategist (2020 – 2021)
Collaborated on social and digital campaigns for Honda to make sure all content being created aligned with the overarching brand strategies and campaign objectives.Community Manager (2019 – 2020)
Contributed to creative pitches and supported Honda campaigns through developing content calendars, crafting competitive reports and monitoring trending topics and conversations.Associate Community Manager (2018 – 2019)
Managed Honda’s social media brand pages, including daily moderation, content scheduling, social listening and publishing. Used analytic tools to reports insights and learnings to apply for future campaigns and posts.
Campaigns:
Safety For Everyone
The goal of the the Safety for Everyone campaign was to show Honda’s dedication to advanced safety technologies and their vision for a collision-free society through genuine, real-life stories. By using social listening tools, I was able to find real stories from drivers who had survived serious collisions and credited their Honda vehicles and safety innovations, like airbag technology, with saving their lives.
Honda Responds to COVID-19
Part of the crisis management and response team at the start of the global pandemic, navigating the unprecedented challenges that came with the world unexpectedly shutting down. During this time, brands struggled with how to respond appropriately, ensuring their messages were respectful and not tone-deaf during an uncertain and sensitive time.
Honda Passport
Involved in the development phases of the Honda Passport’s re-release in 2019, after it had been discontinued in 2002. The campaign focused on showcasing the Passport as a rugged SUV perfect for all outdoor adventures with AWD, Honda Sensing® standard and spacious cargo. The Passport was reintroduced with the goal of being a vehicle built for adventures.
#HondaLove
Examples of UGC received:
The #HondaLove campaign aimed to inspire and engage Honda enthusiasts by encouraging user-generated content (UGC) for an opportunity to be featured on the brand’s social media channels. Partnering with content creator Bradley Hasemeyer, this campaign offered practical tips and techniques for capturing quality photos and videos of their vehicles in an effort to, with permission of the user, receive free evergreen content.
Trending Topics & Opportunities:
Part of my role as a Community Manager involves identifying opportunities to leverage evergreen and user-generated content (UGC) to participate in trending topics, conversations and social media holidays. This requires proactive engagement with Honda enthusiasts, active social listening and the ability to respond quickly to emerging trends.
Honda Joins TikTok:
Part of the team that pushed for and launched Honda on TikTok, making it one of the first brands—and the second automotive brand, after Mercedes—to join the platform, even before the global pandemic. Despite being new to TikTok, Honda embraced this new platform by creating music-driven, TikTok-specific content, different from what we were creating for different platforms at that time.